Privacy Notice – Doosan Bobcat Webshop

At Doosan Bobcat EMEA s.r.o. (“Bobcat”), we highly value the protection of your personal data and we wish to be very clear and transparent about what happens when we collect and use your personal data. To explain why we collect and use your personal data, we provide you this privacy notice. If you have any questions in this respect, you can contact us at .


1. When are your personal data collected and used?


We collect and use your personal data whenever you:

  • use our website available via (the  “Website”), or social media or communicate with us via e-mail, phone  or any other digital communication channel;
  • register for our newsletter;
  • purchase products in our Webshop.


2. Bobcat is responsible for the processing activities


Bobcat is responsible for collecting and using your personal data as explained in this Privacy Notice.  

Our registered office is located at U Kodetky 1810, 263 12 Dobříš, Czech Republic and registered under number 264 89 201.


3. What personal data do we process and why?


When you use our Website, social media or communicate with us via phone, e-mail or other digital communication channel, we will collect and use your personal data to:

  1. allow for the communication between you and us, for which we rely on our legitimate interest to be able to respond to requests, questions or remarks or to contact you proactively for inquiries of whatever kind (e.g. when you respond to a blog, use our contact form or contact us via social media, phone or e-mail;
  2. improve the Website’s and social media pages’ content and the overall experience, for which we rely on our own legitimate interest to offer our visitors an interesting online space;
  3. detect and prevent malware, illegal content and behaviour and other types of misuse, for which we rely on our legitimate interest to keep our online presence safe.

To achieve the above-mentioned purposes, we process the following personal data:

  1. the basic identity information you provide us with, such as name, e-mail address, postal address, telephone number, the company you work for, your function;
  2. the content of your communication and the technical details of the communication itself (with whom you correspond at our end, date and time, etc.); 
  3. technical information associated with the device you use, such as your IP address, browser type, geographical location and operating system;
  4. information concerning your browsing behaviour, such as how long you visit, what links you click on, what pages you visit and how many times you visit a page;
  5. any other personal data you choose to provide to us.

When you register for our online newsletter, we will collect and use your personal data to be able to send you our newsletter or other electronic communications. We will always ask for your explicit consent before sending you our newsletter, unless you are an existing client whom we wish to keep informed of our services. You will always have the opportunity to unsubscribe from our newsletter. To send you our newsletter, we only process your basic identity information, i.e. your name and e-mail address.

When you create a Customer account when using the Webshop or make a purchase at our Webshop, we will collect and use your personal data to:

  1. be able to execute and perform our end of the contract, for which we rely on the necessity of processing your personal data for executing and performing the contract we have with you if you make the purchase as an individual. However, if you act on behalf of a company or other legal entity, we rely on our legitimate interest to be able to contract with customers when processing your personal data;
  2. do our normal business administration (e.g. invoicing and relationship management), for which we rely on our legitimate interest to manage our business responsibly and professionally;
  3. defend ourselves in legal proceedings, when it is in our legitimate interest to use your personal data in these proceedings.

The personal data we process for these purposes will always involve your basic identity information such as name, e-mail address, postal address, telephone number, VAT number, the company you work for and your function, the purchases you made. We may also process other personal data you provide us with, dependent on our contractual relationship with you.

We can also collect and process your contact and purchase details to share it with official Bobcat Dealers. This will allow you to receive more customised services. We will only do so, when you give us your explicit consent.

We believe that the above-mentioned purposes for processing your personal data are within anyone’s reasonable expectations. However, for all of the personal data we have collected in the aforementioned circumstances, we wish to make it clear that we will also process your personal data to:

  1. comply with legal obligations or to comply, with any reasonable request from competent law enforcement agents or representatives, judicial authorities, governmental agencies or bodies, including competent data protection authorities;
  2. inform a third party in the context of a possible merger with, acquisition from/by or demerger by that third party, even if that third party is located outside the EU, in which case we rely on our legitimate interest to engage in corporate transactions.

We would like to stress that we highly value confidentiality. This means that we will only process your personal data when such is allowed given these confidentiality obligations.


4. With whom do we share your personal data?


In principle we will not share your personal data with anyone but the people working for Bobcat, as well as our suppliers who help us process your personal data for the identified purposes. Anyone who has access to your personal data will always be bound by strict legal or contractual obligations to keep your personal data safe and confidential. This means that, besides yourself, only the following recipients will receive your personal data:

  • Bobcat’s staff and suppliers;
  • governmental or judicial authorities insofar we are required to send them your personal data (e.g. tax authority, police or law enforcement);
  • Official Doosan Dealers after you have given your explicit consent.

It is possible that we send your personal data outside the European Economic Area (the European Economic Area consists of the EU, Liechtenstein, Norway and Iceland (‘EEA’)) if we use service providers who are located outside the EEA. Moreover, the headquarters of the Doosan Group are located in the Republic of South Korea. It can happen that some of your personal data could be transferred to South Korea if this is necessary to fulfil one of the processing purposes. If a transfer would take place, we will take adequate safeguards to protect your personal when transferred (e.g. by putting in place standard contractual clauses as drafted by the European Commission).


5. How long do we keep your personal data?


Your personal data are only processed for as long as needed to achieve the purposes which are described above or, when we asked for your consent, up until such time where you withdraw your consent. In this article we provide you with the information you need to assess how long we will keep your personal data identifiable. As a general rule, we will de-identify your personal data when they are no longer necessary for the purposes outlined above or when the retention period as explained in this article has expired. However, we cannot de-identify your personal data if there is a legal or regulatory obligation or a judicial or administrative order that prevents Bobcat from de-identifying them.

All personal data we collect through our interactions with you via the Website, social media, phone, e-mail and other digital communication channels we keep for as long as required to communicate with you, but also to keep an historical archive of our communications. This allows us to revert back to earlier communications if you return to us with new questions, request, remarks or other input.

All personal data we collect to send you our newsletter we will keep for as long as you remain subscribed to our mailing list or for as long as you remain our client.

All personal data we collect in the context of a contractual relationship with you or the organization you represent, we will keep for the duration of the contractual relationship and at least until 7 years


6. What do we do to keep your personal data safe?


As explained earlier, the security and confidentiality of all data we process is very important to us. Hence, we have taken steps to ensure that all personal data processed are kept safe. These steps include processing only the personal data required for achieving the purposes we have communicated to you. We have also taken adequate technical and organizational measures to secure our infrastructure, systems, applications, premises and processes.


7. Which rights do you have with regard to your personal data?


When we collect and use your personal data, you enjoy a number of rights which you can exercise in the manner described below. Please be aware that whenever you wish to exercise a right, we will ask you for a proof of identity. We do this to avoid that we have a data breach on our hands, e.g. because an unauthorized person pretends to be you and exercises a right in your name.

You have the right to access your personal data, which means that you can ask us to provide you information regarding the personal data we have about you. You can also ask for a copy of your personal data. However, note that you must specify for which processing activities you would like to have access to your personal data. If you make the same request repeatedly, clearly causing us nuisance, we are allowed to refuse granting you these subsequent requests or charge an administrative fee covering the expenses. We can also refuse granting you a right to access your personal data, or only grant it partially, if such access would risk disproportional detriment to the rights and freedoms of others, including Bobcat’s.

You have the right to ask that we correct your personal data if you can show that the personal data we process about you are incorrect, incomplete or outdated. Please specify the context in which we use your personal data (e.g. to send you newsletters or to respond to a request), so that we may assess your request swiftly and accurately.

If we asked for your consent to collect and use your personal data, e.g. to send you newsletters or to share your personal data with official Bobcat Dealers, you have the right to withdraw that earlier given consent.

You can ask that we delete your personal data, if these personal data are no longer needed for the purposes for which we collected them in the first place, if our collection of them was illegitimate or if you have successfully exercised your right to withdraw your consent or your right to object to the processing of your personal data. When one of these circumstances applies, we will immediately delete your personal data unless the law, regulatory obligations or administrative or judicial orders prohibit us to delete your personal data.

You can ask that we restrict the processing of your personal data: 

  • during the time we are assessing your request for correction of your personal data;
  • we no longer need your personal data, but you require them for the establishment, exercise or defence of a legal claim.
  • when such processing was unlawful but you prefer restriction to erasure;
  • during the time we are assessing your objection to the processing of your personal data;

When we process your personal data on the basis of our own interests, i.e. you have not given us your consent and we do not need them for the execution or performance of an agreement nor to comply with legal obligations, you have the right to oppose our processing of your personal data. When our interest relates to direct marketing, we will grant you your request immediately. For other interests, e.g. our security interests, we will ask you to describe your specific circumstances giving rise to request. We then need to balance your circumstances against our interests. If this balancing exercise results in your circumstances outweighing our interests, we will cease processing your personal data. 

When we have collected your personal data on the basis of your consent or because they were necessary for the execution or the performance of an agreement with you, you have the right to obtain a copy from us in a structured, commonly used and machine-readable format. However, this right only applies to personal data you have provided to us.

If you would like to exercise any of these rights, we ask that you send us an e-mail. You can reach us at  Rest assured that we will not interpret an e-mail from you requesting to exercise a right as your consent with any processing of your personal data beyond what is required for handling your request. A request should clearly state and specify which right you wish to exercise. Always indicate the context in which we have obtained your personal data so that we may handle your request swiftly and diligently. Your request should also be dated and signed and accompanied by a digitally scanned copy of your valid identity card proving your identity. We will promptly inform you of having received this request. If the request proves valid, we will notify you as soon as reasonably possible and at the latest thirty (30) days after having received the request. If you have any complaint regarding the processing of your personal data by Bobcat, you may always contact us via the e-mail address mentioned in the first paragraph of this clause. If you remain unsatisfied with our response, you may file a complaint with the competent data protection authority, i.e. the Czech data protection authority ( ). 





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